Michelin has a long history of attention to and support of the environment.  On the product side, Michelin invented the radial tire in 1946, which led a revolution in the tire industry, resulting in longer-lasting and safer products.  In 1992, Michelin introduced the "green tire," which reduces rolling resistance — and thus increases miles per gallon —while improving safety and longevity.  By 2020, Michelin intends for its tires to reduce fuel consumption by 3 billion liters and to prevent 8 million tons of carbon emissions.